HELVETICA… or how the Swiss designed the classic
Let us jump into the post-World War II era, a country that, because of its neutrality, did not feel it the same way as other European countries. Swiss designers in the 1950s. Hass’s Foundry of Letters (Haas’sche Schriftgiesserei), where designer Adrian Frutiger designs the Univers typeface family, and later Max Miedinger creates a popular Helvetica (the Latin term for Switzerland). Looking at it, at first glance, it may not seem special because it is so universal. Yet it is elegant, widely used for all types of lettering and occasions. It has quickly become a classic and has dazzled graphic designers around the world. They even made a movie about her.
At the workshop, we will start with small block letters and give them a three-dimensional appearance.