SLAB SERIFS: How do I get your attention?
We are located in the second half of the 19th century. People from rural areas are moving massively to cities where they are more likely to make money, as the second industrial revolution was at its peak; after the invention of the internal combustion engine, the expansion of the railways and the increasing number of factories that produced consumer goods. We are in the midst of a vibrant city life that offers new types of entertainment: circus, wrestling, racing, now also accessible to ordinary people. To spread the information faster, posters were created to inform people. New fonts have emerged that have instantly caught the attention of the viewer. Most of them were bold, sometimes they had square serifs (those are the tails that protrude left and right from the letters) and they just screamed from the posters. Since this was the time when they discovered the ancient culture of Egypt, they were referred to as Egyptian scripts, although they have nothing in common with the hieroglyphics.
We will create a plate with a typical letter / inscription, from a 19th century poster.