HELVETICA… or how the Swiss designed the classic

Let us jump into the post-World War II era, a coun­try that, because of its neu­tral­i­ty, did not feel it the same way as oth­er Euro­pean coun­tries. Swiss design­ers in the 1950s. Has­s’s Foundry of Let­ters (Haas’sche Schrift­giesserei), where design­er Adri­an Frutiger designs the Univers type­face fam­i­ly, and lat­er Max Miedinger cre­ates a pop­u­lar Hel­veti­ca (the Latin term for Switzer­land). Look­ing at it, at first glance, it may not seem spe­cial because it is so uni­ver­sal. Yet it is ele­gant, wide­ly used for all types of let­ter­ing and occa­sions. It has quick­ly become a clas­sic and has daz­zled graph­ic design­ers around the world. They even made a movie about her.

At the work­shop, we will start with small block let­ters and give them a three-dimen­sion­al appear­ance.